The vision was to create a one-of-kind shopping experience for consumers to find the perfect outfit for the Kentucky Derby while sampling Old Forester Whisky.
The pop-up shop was in a store front location in the heart of the Soho shopping district.
The experience included local apparel vendors, a custom shirt presser, a turtle derby race & the Old Forester tasting accompanied by lite bites.
The pop-up ran for two days with the first day being the main event for influencers, media & VIPs. The second day was more for local shoppers.
We were able to create an unforgettable experience that will always be associated to the Old Forester Brand.
We brought in a diverse group of NYC locals, influencers & media to sample Old Forester Whisky while being exposed to the brand in a unique way.
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