Dapper For The Derby Pop-up Shop

The experience included local apparel vendors,  a custom shirt presser, a turtle derby race & the Old Forester tasting accompanied by lite bites.

The pop-up ran for two days with the first day being the main event for influencers, media & VIPs. The second day was more for local shoppers.

We were able to create an unforgettable experience that will always be associated to the Old Forester Brand.

We brought in a diverse group of NYC locals, influencers & media to sample Old Forester Whisky while being exposed to the brand in a unique way.