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    • HOME
    • SERVICES
    • OUR WORK
    • OUR TEAM
    • CLIENT LIST
    • CONTACT US
  • HOME
  • SERVICES
  • OUR WORK
  • OUR TEAM
  • CLIENT LIST
  • CONTACT US
Client: Old Forester Whisky

Dapper For The Derby Pop-up Shop

The vision was to create a one-of-kind shopping experience for consumers to find the perfect outfit for the Kentucky Derby while sampling Old Forester Whisky.

The pop-up shop was in a store front location in the heart of the Soho shopping district.


Highlights

The experience included local apparel vendors,  a custom shirt presser, a turtle derby race & the Old Forester tasting accompanied by lite bites.

The pop-up ran for two days with the first day being the main event for influencers, media & VIPs. The second day was more for local shoppers.

We were able to create an unforgettable experience that will always be associated to the Old Forester Brand.

We brought in a diverse group of NYC locals, influencers & media to sample Old Forester Whisky while being exposed to the brand in a unique way.

The Experience

Recap Video

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